|
Competitive Intelligence (CI) uses
legal and ethical gathering, analysis, and interpretation of available information
for anticipatory decision-making and action.
Can your existing product be modified
and offered to an entirely new set of consumers?
Should you rebuild your web presence?
And how might your competitors respond to these changes?
CI can answer these and other questions.
CI is a focused, proactive and planned strategic process. Through a selective and
orderly strategic process your competitor's current and anticipated behavior is
better understood and documented. It is a powerful complement to scenario planning
and development. Used as an early warning system CI helps you to be proactive about
your company’s future. The more informed you are the less vulnerable you will be
to events outside of your control.
Forward-thinking businesses can use CI as a powerful tool that leverage against
the effects of competition and external factors.
Project Examples:
A regional bank
A major producer
A major financial services company
|
