Competitive Intelligence Examples

• A regional bank is concerned that their online banking presence needs rebuilding and that they’re losing opportunities to attract new or retain existing customers due to the existing site. The question is, “How important is an online banking presence and where do we stand in comparison to our competitors?”<top>
   
• A major producer of hobby and arts & crafts materials is concerned that their direct sales business model is beginning to lose steam. They ask, “Have our brick and mortar competitors made in-roads in our market and, if they have, how are they doing it and what could we do about it?”<top>
   
• A major financial services company is interested in knowing whether an existing product can be modified for the do-it-yourself market, rather than be targeted only to their customer base. They ask, “Can this product be modified, and if it can, does the market exist for it, who’s the leader, and could we take a significant share?”<top>
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